Software price guides AI Meta AI
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Meta AI pricing in the US
Meta Platforms gives Meta AI away free in its apps and at meta.ai. The paid tiers are Meta One bundles, sold in the mobile apps: Core and Premium for one person each, and Essential, Advanced, Expert and Max per business profile. Muse Code, Meta's coding agent, and the Meta Model API are billed separately.
Country
- Starting price
- Free plan
- Paid from US$7.99/month (Meta One Core)
- Pricing model
- Free for everyday use
- Per person for Core and Premium
- Per profile for business plans
- Plus API usage
- Billing
- Monthly only
- Through the App Store or Google Play
- Tax
- Sales tax not stated
- Prices as Meta announced them, before any sales tax
- YOY change
- Not enough history
- Last updated
- 18 Oct 2026
How much does Meta AI cost in the US?
Plans
Meta AI is free; Meta One plans are priced as Meta announced them at launch.
| Plan | Monthly | Who it is for | Key limits |
|---|---|---|---|
| Meta AI Free | US$0 per user | Meta AI stays free for everyday use in the apps and at meta.ai | Key limits
|
| Meta One Core | US$7.99 per user | More Meta AI usage, creative tools, and Instagram, Facebook and WhatsApp Plus | Key limits
|
| Meta One Premium | US$20 per user | Everything in Core, with the most room to create content with Meta AI | Key limits
|
| Meta One Essential (from) | US$15 | Creators and businesses: verified badge, impersonation protection, more Meta Business Agent access on WhatsApp | Key limits
|
| Meta One Advanced (from) | US$50 | More link posts and Reels, shared account access and human support | Key limits
|
| Meta One Expert (from) | US$149 | Higher feature access and Meta Business Agent capacity for teams managing at scale | Key limits
|
| Meta One Max (from) | US$499 | Highest feature access and Meta Business Agent capacity, with the largest Meta AI allowance | Key limits
|
| Muse Code Everyday Usage | US$5 a month | Muse Code, Meta's terminal coding agent, at a flat monthly rate | Key limits
|
| Muse Code High Usage | US$15 a month | Bigger projects that need serious coding power | Key limits
|
| Muse Code Power Usage | US$50 a month | Intense coding workflows | Key limits
|
| Muse Code Maximum Usage | US$200 a month | The most demanding coding use cases | Key limits
|
Additional costs
Costs on top of the plan price.
| Cost | Price | Source |
|---|---|---|
| Each extra business profile | The plan's price again, from US$15 on EssentialPer profile: a Page, an Instagram account or a WhatsApp number | |
| Team access past a plan's limit | US$50 to US$499 a monthMove up a plan: 4, 8 or 30 other people | |
| Meta AI past a plan's allowance | Not sold separatelyNo top-ups; more allowance comes from a higher tier | |
| Premium for a business account | Business plans from US$15 a monthPages and business Instagram accounts cannot subscribe | |
| Single-app Plus plans | US$2.99 for WhatsApp Plus; US$3.99 for Instagram or Facebook PlusMonthly, in the app, with no extra Meta AI | |
| Muse Code past a plan's limit | US$15 to US$200 a monthUpgrade, or wait for the limit to refresh | |
| Other API keys beside Muse Code | Varies with useBilled pay as you go at Model API rates | |
| Web search grounding on the Model API | US$2.50 per 1,000 queriesPer query, on top of token cost | |
| Muse Image on the Model API | US$0.01 an imagePer generated image | |
| Sales tax | Varies by stateMeta publishes no sales tax statement for Meta One or the API | Not publicly listed |
API prices
The Meta Model API is billed by use, in US dollars per million tokens, separately from any plan.
| Model | Input | Output | Cached input | Context window | Source |
|---|---|---|---|---|---|
| Muse Wonder | US$4 | US$20 | US$0.20 | 1.05M tokens | |
| Muse Spark 1.3 | US$1.25 | US$4.25 | US$0.15 | 1.05M tokens |
Meta AI cost calculator
Enter how many people need access, how many business profiles to subscribe, and any API use to price every plan. Estimates in USD, before any sales tax.
How many people in each role will use AI?
For example, General office: 10 people. 12 people in total.
- General officeEmail, writing, summaries and researchpeople
- Content and marketingDrafting, editing and campaignspeople
- Software developmentCoding assistants, reviews and debuggingpeople
- Customer supportReplies and ticket summariespeople
- Finance and analysisSpreadsheets, reports and documentspeople
Do you also want AI to do jobs automatically?
How many times a month for each job. For example, 300 if you sign about 300 contracts a month.
Writing
- Answer support emailsa month
- Summarise email threadsa month
- Answer questions from your documentsa month
- Summarise contractsa month
- Draft blog posts or newslettersa month
- Review code changesa month
Decisions
- Route support ticketsa month
- Score inbound leadsa month
- Flag invoices for reviewa month
- Check documents against a policya month
Estimated cost
US$499a month
Meta One Max (from): 12 people
- Per year, billed monthly
- US$5,988
- Seats
- US$499
How we worked it out
- General office staff use AI in short bursts, so a standard seat covers them.
- Content and marketing staff use AI through the day, within a standard seat's limits.
Estimated, USD, excluding sales tax.
What Meta AI costs by company size
Estimated cost by number of employees, assuming every employee needs access to one business profile, on the cheapest plan that fits each end of the band.
| Employees | Plans | Monthly cost | Annual cost | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 to 10 | Meta AI Free to Meta One Max (from) | US$0 to US$499 | US$0 | to | US$499 | US$0 to US$5,988 | US$0 | to | US$5,988 | |||
| 11 to 50 | Meta One Max (from) | US$499 to No plan | US$499 | to | No plan | US$5,988 to No plan | US$5,988 | to | No plan | |||
| 51 to 200 | No plan fits | |||||||||||
| 201 to 500 | No plan fits | |||||||||||
Meta AI discount codes and offers
Current Meta AI offers in the US, checked 18 October 2026.
-
Contributor mode on the Model API
Muse Spark 1.3 and 1.2 at US$0.10 input and US$0.20 output per million tokens
A mode chosen per request
Meta may train on your prompts, files and responses; available in select countries; not for Muse Wonder
-
Contributor mode on Muse Code
More usage from the same plan
On by default
Meta trains on your content while it is on; can be turned off in settings
How to negotiate Meta AI's price
Ranked by confidence of the biggest return.
| Rank | Lever | How it works | What it can save |
|---|---|---|---|
| [01] | Stay on Meta AI Free for everyday use | Meta AI is free in the apps. Core and Premium add image and video allowance, not access. | US$7.99 to US$20 a person a month |
| [02] | Subscribe only the profiles that need it | Business plans are per profile, so a Page, an Instagram account and a WhatsApp number are each billed. Subscribe the one the business runs on. | US$15 to US$499 a month for each profile left off |
| [03] | Pick the business tier by team access | Advanced allows 4 other people, Expert 8 and Max 30. Buy the tier the team needs, not the next one up. | US$99 a month, Expert to Advanced |
| [04] | Check the price on your own account | Meta says business plan prices are starting prices that vary by region, app and account. The app shows yours before you subscribe. | Varies by account |
| [05] | Start Muse Code on the smallest plan | Plans run US$5 to US$200 a month. Upgrade only when the limit stops work. | US$10 to US$195 a month |
| [06] | Use Muse Spark for routine API calls | Muse Spark is US$1.25 in and US$4.25 out per million tokens; Muse Wonder is US$4 and US$20. | About 69% of input and 79% of output cost |
Meta AI price history
Meta Model API list prices since the API opened in July 2026, in US dollars per million tokens. Meta AI itself has stayed free, and Meta One launched on 15 September 2026.
API prices
Meta AI's API price over the same two years, one line per model family, in US dollars per million tokens. Each point is the blended price, 70% input and 30% output; hover for each launch and change.
Meta AI alternatives
Other tools in our price guides for the US, largest first by market share.
| Vendor | Starting price | Pricing model | Key difference | |
|---|---|---|---|---|
| ChatGPT | Free plan; paid from US$8 a user a month (ChatGPT Go) | Per person for one user, per seat for teams, plus usage credits | Credits for use past Business limits | Price guides |
| Gemini | Free plan; paid from US$4.99 a user a month (Google AI Plus) | Per person on Google AI plans, per user in Google Workspace, plus AI credit top-ups | Business use comes through Workspace | Price guides |
| Claude | Free plan; paid from US$20 a user a month (Claude Pro) | Per person for one user, per seat for teams, plus usage at API rates | Use past plan limits billed at API rates | Price guides |
| Grok | Free plan; paid from US$8 a user a month (Grok Plus) | Per person for one user, per seat for teams, plus prepaid usage credit | Use past plan limits is prepaid credit | Price guides |
| DeepSeek | Pay as you go API, per million tokens | Pay as you go, per million tokens, half price off-peak | Half price off-peak | Price guides |
| Mistral Vibe | Free plan; paid from US$15 a user a month (Mistral Vibe Pro) | Per person for one user, per seat for teams, plus usage at API rates | Per person or per seat in US dollars before tax, with API usage in the same plan | Price guides |
| Qwen | US$8 a user a month (Qwen Token Plan Lite) | Per person for one developer, per seat for teams, plus API usage per token | Per person or per seat in US dollars on monthly Credits quotas, plus API usage per token | Price guides |
| Kimi | Free plan; paid from US$19 a user a month (Kimi Plus) | Per person for one user, per seat for teams, paid yearly, plus usage top-ups | Per person or per seat in US dollars, Business paid yearly, plus top-ups at about API rates | Price guides |
| Z.ai | Free plan; paid from US$18 a user a month (GLM Coding Plan Lite) | Per person for one user, per seat for teams, plus Team overage at API rates | Per person or per seat in US dollars before tax, 20% off quarterly and 30% off yearly | Price guides |
| MiniMax | Free plan; paid from US$22 a user a month (MiniMax M Plan Go) | Per person for one user, no team plan, plus credit packs past plan limits | Per person in US dollars before tax, no team plan, plus credit packs past plan limits | Price guides |
| Jev | Pay as you go API, per million tokens | Pay as you go, per input token, output free | API only, per billion input tokens in US dollars, output free | Price guides |
Meta AI pricing questions
Meta AI is free for everyday use. Meta One Core costs US$7.99 a month and Premium US$19.99. Business plans start at US$14.99 (Essential), US$49.99 (Advanced), US$149 (Expert) and US$499 (Max) a month per profile, as Meta announced them.
Yes. Meta AI stays free for everyday use in Meta's apps and at meta.ai. Meta One Core and Premium are optional paid bundles that add more Meta AI image and video generation.
No. Facebook Pages and business Instagram accounts cannot subscribe to Premium; it is for personal accounts. Businesses buy Essential, Advanced, Expert or Max, priced per profile, with team access for up to 4, 8 or 30 other people on the top three.
Meta One is bought in the mobile apps and renews monthly through the Apple App Store or Google Play. Meta publishes no sales tax statement for it, and no annual price.
Muse Code, Meta's terminal coding agent, costs US$5, US$15, US$50 or US$200 a month. It renews monthly with no refund on cancellation unless the law requires one. When a plan's limit is reached, you upgrade or wait for the limit to refresh.
Muse Spark costs US$1.25 per million input tokens and US$4.25 per million output tokens in Standard mode, and Muse Wonder US$4 and US$20. The API bills in arrears on a card, when a payment threshold is reached and on the 1st of each month. There is no hard spending cap, only an alert, and refunds are not available.
Meta AI has stayed free. Meta One launched worldwide on 15 September 2026 at US$7.99 for Core and US$19.99 for Premium. Muse Code plans came out of beta on 31 August 2026, and Maximum Usage at US$200 arrived on 12 October 2026.
Meta AI pricing sources and methodology
Meta One prices are the US dollar prices in Meta's own launch announcement of 15 September 2026, matched by TechCrunch's report the same day. Meta's plans page renders its prices by script and could not be read. The business plans are starting prices: Meta says plans and pricing vary by region, app and account. Meta publishes no sales tax statement, so prices are shown as announced, before any sales tax.
Estimates from Meta's announced US dollar prices, before any sales tax. Free, Core and Premium serve one person each. The business plans are priced per profile, with each extra profile at the plan's price again, and cover the account holder plus the other people Meta's team access allows: 4 on Advanced, 8 on Expert and 30 on Max. Meta lists no team access for Essential, so it is taken as one person. Company size assumes every employee needs access to one business profile. API tokens are priced on the chosen model from Ensurva's AI price guides. Muse Code covers the coding agent only, so it is listed but not priced by the calculator.
The API table comes from the same data as Ensurva's AI price guides, read from Meta's own pricing pages, in US dollars per million tokens. Contributor mode prices are left out of the table because they trade price for Meta training on your content; they are listed under offers.
Meta's own pricing page and developer blog, in US dollars per million tokens. No plan price history is kept for this page.
Drawn from how Meta charges, not from records of negotiated deals.
No public comments on Meta AI's pricing from people in the US were collected for this page, so the section is left off.
Checked monthly against Meta's own pages.
The calculator's By use case tab puts each person on a seat that suits how heavily their role uses AI. Software developers use it most, about 15% of their working hours against about 6% across all workers (Federal Reserve Bank of St. Louis, 2026), so they get the heavier seat where the plan has one. Content, support and finance staff fit a standard seat, and general office staff use AI least. Each automated job is priced at a typical size, about 100 tokens to 75 words: a support reply reads about 1,100 words and writes 200, and a contract summary reads 10,000 and writes 750. Decision jobs read the record and give a short typed answer: about 600 words to route a support ticket, 4,500 to check a document against a policy. Those sizes are Ensurva's own estimates. A model that writes no text, such as Jev, is priced on decision jobs only. Jobs are priced as API use on the vendor's default model, less any API credits the plan includes.
- Meta Newsroom: Introducing Meta One 18 Oct 2026
- TechCrunch: Meta's AI-focused plans 18 Oct 2026
- Meta One plans page 18 Oct 2026
- About Meta One plans 18 Oct 2026
- About Meta One Premium plans 18 Oct 2026
- Meta subscription billing 18 Oct 2026
- What is a Muse Code subscription 18 Oct 2026
- Muse Code subscriptions 18 Oct 2026
- Muse Code subscription billing 18 Oct 2026
- Muse Code auth and billing 18 Oct 2026
- Meta Model API pricing and rate limits 18 Oct 2026
- How am I billed for the Model API 18 Oct 2026
- Model API spend limit alert 18 Oct 2026
- Model API refunds 18 Oct 2026
- Model API Geographic Use Policy 18 Oct 2026
- Meta blog: Build with Muse Code 18 Oct 2026
- Meta blog: Muse Code new plans 18 Oct 2026
- Meta blog: Muse Wonder 18 Oct 2026
Prices are estimates from Meta's announced US dollar prices on the date shown, before any sales tax. Check the price in the Meta app before buying.