Software price guides AI Meta AI
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Meta AI pricing in the UK
Meta Platforms gives Meta AI away free in its apps and at meta.ai. Its paid Meta One bundles are sold in the apps, but Meta has published no UK price for them, so this page prices what Meta does publish: the Meta Model API, pay as you go in US dollars per million tokens, and Muse Code, its coding agent, at a flat monthly rate in US dollars.
Country
- Starting price
- Pay as you go
- API, per million tokens, in US dollars
- Pricing model
- Free for everyday use
- Pay as you go API, per million tokens
- Muse Code at a flat monthly rate
- Billing
- Monthly, in arrears
- API usage on a card, in US dollars
- Tax
- VAT not stated
- Billed in USD, converted at 1 USD = 0.74989 GBP on 16 October 2026
- YOY change
- Not enough history
- Last updated
- 18 Oct 2026
How much does Meta AI cost in the UK?
Plans
Meta AI is free. The Model API is billed by use in US dollars; Meta One has no published UK price.
| Plan | Monthly | Who it is for | Key limits |
|---|---|---|---|
| Meta Model API | Pay per use | Pay as you go, per million tokens, in US dollars | Key limits
|
Additional costs
Costs on top of, or beside, API usage.
| Cost | Price | Source |
|---|---|---|
| Muse Wonder in place of Muse Spark | £3.00 input£15 outputPer million tokens, Standard mode | |
| Cached input | £0.11 per million tokensWhen a prompt matches a cached prefix | |
| Web search grounding | £1.87 per 1,000 queriesPer query, on top of token cost | |
| Muse Image | £0.01 an imagePer generated image | |
| Muse Code subscription | From £3.75up to £150 a monthFlat monthly rate for the coding agent, instead of per token | |
| Meta One bundles in the apps | Not publicly listedSold in the apps; Meta publishes no UK price | |
| VAT | Not publicly listedMeta says nothing about VAT on Model API bills | Not publicly listed |
| Foreign currency fees on US dollar bills | Varies by bank or cardCharged by banks and card providers | Not publicly listed |
API prices
The Meta Model API is billed by use, in US dollars per million tokens, at the Standard mode rate.
| Model | Input | Output | Cached input | Context window | Source |
|---|---|---|---|---|---|
| Muse Wonder | US$4 | US$20 | US$0.20 | 1.05M tokens | |
| Muse Spark 1.3 | US$1.25 | US$4.25 | US$0.15 | 1.05M tokens |
Meta AI cost calculator
Enter your monthly API use and pick a model. Estimates in GBP at Standard mode rates, before any tax.
What jobs do you want AI to do?
How many times a month for each job. For example, 300 if you sign about 300 contracts a month.
Writing
- Answer support emailsa month
- Summarise email threadsa month
- Answer questions from your documentsa month
- Summarise contractsa month
- Draft blog posts or newslettersa month
- Review code changesa month
Decisions
- Route support ticketsa month
- Score inbound leadsa month
- Flag invoices for reviewa month
- Check documents against a policya month
Estimated cost
£1.18a month
- Per year, billed monthly
- £14
- Automated jobs
- £1.18
How we worked it out
- Answer support emails: about 1,100 words read and 200 written each time, 500 times a month.
Estimated, USD, excluding VAT.
Meta AI discount codes and offers
Current Meta AI offers in the UK, checked 18 October 2026.
-
Contributor mode on the Model API
Muse Spark 1.3 and 1.2 at US$0.10 input and US$0.20 output per million tokens
A mode chosen per request
Meta may train on your prompts, files and responses; available in select countries, which Meta does not list; not for Muse Wonder
-
Contributor mode on Muse Code
More usage from the same plan
On by default
Meta trains on your content while it is on; can be turned off in settings
How to negotiate Meta AI's price
Ranked by confidence of the biggest return.
| Rank | Lever | How it works | What it can save |
|---|---|---|---|
| [01] | Use Muse Spark for routine API calls | Muse Spark is US$1.25 in and US$4.25 out per million tokens; Muse Wonder is US$4 and US$20. | About 69% of input and 79% of output cost |
| [02] | Let repeated context hit the cache | Cached input on Muse Spark is US$0.15 per million tokens against US$1.25 uncached. | About 88% of cached input cost |
| [03] | Put coding on a Muse Code plan | A flat monthly rate replaces per-token billing in the Muse Code CLI. Start on the smallest plan and upgrade only when the limit stops work. | From £3.75 a month |
| [04] | Set a spend limit alert | There is no hard cap, only an email at an amount you choose, so set one before usage grows. | Overspend caught early |
Meta AI price history
Meta Model API list prices since the API opened in July 2026, in US dollars per million tokens, from Meta's own pricing pages and announcements.
API prices
Meta AI's API price over the same two years, one line per model family, in US dollars per million tokens. Each point is the blended price, 70% input and 30% output; hover for each launch and change.
Meta AI alternatives
Other tools in our price guides for the UK, largest first by market share.
| Vendor | Starting price | Pricing model | Key difference | |
|---|---|---|---|---|
| ChatGPT | Free plan; paid from £7 a user a month (ChatGPT Go) | Per person for one user, per seat for teams, plus usage credits | Credits for use past Business limits | Price guides |
| Gemini | Free plan; paid from £4.49 a user a month (Google AI Plus) | Per person on Google AI plans, per user in Google Workspace, plus AI credit top-ups | Business use comes through Workspace | Price guides |
| Claude | Free plan; paid from £18 a user a month (Claude Pro) | Per person for one user, per seat for teams, plus usage at API rates | Use past plan limits billed at API rates | Price guides |
| Grok | Free plan; paid from £7 a user a month (Grok Plus) | Per person for one user, per seat for teams, in US dollars, plus prepaid usage credit | Use past plan limits is prepaid credit | Price guides |
| DeepSeek | Pay as you go API, per million tokens | Pay as you go, per million tokens, half price off-peak | Half price off-peak | Price guides |
| Mistral Vibe | Free plan; paid from £11 a user a month (Mistral Vibe Pro) | Per person for one user, per seat for teams, plus usage at API rates | Per person or per seat in US dollars before tax, with API usage in the same plan | Price guides |
| Qwen | Free plan; paid from £6 a user a month (Qwen Token Plan Lite) | Per person for one developer, per seat for teams, plus API usage per token | Per person or per seat in US dollars on monthly Credits quotas, plus API usage per token | Price guides |
| Kimi | Free plan; paid from £14 a user a month (Kimi Plus) | Per person for one user, per seat for teams, paid yearly, plus usage top-ups | Per person or per seat in US dollars, Business paid yearly, plus top-ups at about API rates | Price guides |
| Z.ai | Free plan; paid from £13 a user a month (GLM Coding Plan Lite) | Per person for one user, per seat for teams, plus Team overage at API rates | Per person or per seat in US dollars before tax, 20% off quarterly and 30% off yearly | Price guides |
| MiniMax | Free plan; paid from £16 a user a month (MiniMax M Plan Go) | Per person for one user, no team plan, plus credit packs past plan limits | Per person in US dollars before tax, no team plan, plus credit packs past plan limits | Price guides |
| Jev | Pay as you go API, per million tokens | Pay as you go, per input token, output free | API only, per billion input tokens in US dollars, output free | Price guides |
Meta AI pricing questions
Meta AI is free for everyday use. The Meta Model API costs US$1.25 per million input tokens and US$4.25 per million output tokens on Muse Spark, about £0.94 and £3.19, and US$4 and US$20 on Muse Wonder. Muse Code costs US$5, US$15, US$50 or US$200 a month.
Meta says Meta One plans are available globally, bought in the Facebook, Instagram and Meta AI mobile apps, with plans, pricing and availability that vary by region, app and account. Meta has published no UK price, so this page does not price Meta One. The price your account is offered is shown in the app before you subscribe.
Yes. Meta AI stays free for everyday use in Meta's apps and at meta.ai. Meta One Core and Premium are optional paid bundles that add more Meta AI image and video generation.
Yes. Meta expanded the Model API and Muse Code to developers around the world on 5 August 2026, and the UK is not among the restricted territories in Meta's Geographic Use Policy. Contributor mode pricing is available only in select countries, which Meta does not list.
In arrears on a card, in US dollars: when your balance reaches a payment threshold, and on the 1st of each month. There is no hard spending cap, only an email alert, and refunds are not available. Meta says nothing about VAT on these bills.
Muse Code, Meta's terminal coding agent, costs US$5, US$15, US$50 or US$200 a month. It renews monthly with no refund on cancellation unless the law requires one. When a plan's limit is reached, you upgrade or wait for the limit to refresh.
Meta AI pricing sources and methodology
From Meta's own developer pricing page, help pages and announcements, read on 18 October 2026. Meta's Model API is priced in US dollars and is available in the UK. Meta One is sold in the apps, but Meta's plans page renders its prices by script, and no UK price was found on a Meta page or in UK press, so Meta One is described and not priced.
Estimates at Standard mode rates on the chosen model from Ensurva's AI price guides, in US dollars converted to GBP at the European Central Bank reference rate (1 USD = 0.74989 GBP, 16 October 2026). Cached input and Contributor mode cost less than the estimate. There is no company size table, because the API is priced by use rather than by seat. Muse Code is listed under additional costs, not priced by the calculator.
The UK charges 20% VAT. Meta's developer pages say nothing about whether it is added to Model API or Muse Code bills, so amounts are shown before any tax.
The API table comes from the same data as Ensurva's AI price guides, read from Meta's own pricing pages, in US dollars per million tokens. Contributor mode prices are left out of the table because they trade price for Meta training on your content; they are listed under offers.
Meta's own pricing page and developer blog. Every price is in US dollars.
Drawn from how Meta charges, not from records of negotiated deals.
No public comments on Meta AI's pricing from UK businesses were collected for this page, so the section is left off.
Checked monthly against Meta's own pages, including whether Meta has published a UK Meta One price.
The calculator's By use case tab puts each person on a seat that suits how heavily their role uses AI. Software developers use it most, about 15% of their working hours against about 6% across all workers (Federal Reserve Bank of St. Louis, 2026), so they get the heavier seat where the plan has one. Content, support and finance staff fit a standard seat, and general office staff use AI least. Each automated job is priced at a typical size, about 100 tokens to 75 words: a support reply reads about 1,100 words and writes 200, and a contract summary reads 10,000 and writes 750. Decision jobs read the record and give a short typed answer: about 600 words to route a support ticket, 4,500 to check a document against a policy. Those sizes are Ensurva's own estimates. A model that writes no text, such as Jev, is priced on decision jobs only. Jobs are priced as API use on the vendor's default model, less any API credits the plan includes.
- Meta Model API pricing and rate limits 18 Oct 2026
- Where the Model API is available 18 Oct 2026
- Model API Geographic Use Policy 18 Oct 2026
- Meta blog: Build with Muse Code 18 Oct 2026
- How am I billed for the Model API 18 Oct 2026
- Set up billing for the Model API 18 Oct 2026
- Model API spend limit alert 18 Oct 2026
- Model API refunds 18 Oct 2026
- What is a Muse Code subscription 18 Oct 2026
- Muse Code subscriptions 18 Oct 2026
- Muse Code subscription billing 18 Oct 2026
- Muse Code auth and billing 18 Oct 2026
- Meta blog: Muse Code new plans 18 Oct 2026
- Meta blog: Muse Wonder 18 Oct 2026
- Meta blog: Build with Muse Spark 18 Oct 2026
- Meta Newsroom: Introducing Meta One 18 Oct 2026
- Meta One plans page 18 Oct 2026
- About Meta One plans 18 Oct 2026
- About Meta One Premium plans 18 Oct 2026
- Meta subscription billing 18 Oct 2026
Prices are estimates from Meta's published US dollar prices on the date shown, converted at the stated rate. Check your Meta Model API billing page before relying on them.